Digital PR: From Link Building to Brand Reputation Mastery [Video]

Explore the fascinating journey of digital PR’s evolution from basic link building strategies to the sophisticated brand reputation management of today in this compelling episode. Our host, SEO Advisor & Speaker Mark A Preston, and guest James Brockbank, Managing Director at Digitaloft, share a decade of insights and transformations within the digital marketing landscape. Dive into the origins of digital PR, its progression, and its critical role in modern SEO and brand development.

Key Learnings:

– Early Days of Digital PR: Discover how digital PR evolved from what was once known as content-led link building into a crucial marketing strategy.
– Transition in Tactics: Insight into how the practices and strategies in link building have transformed over the years to become more sophisticated.
– Perception Shifts: Understand how industry perceptions have changed, from scepticism about Google’s EAT principles to full alignment with these guidelines.
– Growth and Expansion: Learn about the expansion of Digitaloft’s PR team and how it reflects broader trends in the digital PR industry.
– Quality Over Quantity: The shift from generating links for SEO to using digital PR to build and sustain a brand’s reputation.
– Adapting to Google’s Guidelines: How adherence to EAT has become essential in today’s SEO strategies and digital PR practices.
– Innovations in Digital PR: Explore how Digitaloft and similar agencies are pioneering methods to leverage digital PR beyond traditional link building.
– Building a Brand through Digital PR: Strategies for using digital PR to enhance a brand’s standing in its industry and with its audience.

Whether you are a marketing professional looking to deepen your understanding of digital PR or a business owner seeking to enhance your brand’s online presence, this episode offers a wealth of knowledge and practical advice. Subscribe, comment, and like for more insightful episodes!

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