Digital Marketing Institute | #97 – How to Get Your Strategy off the Ground [Video]

In this episode of the DMI podcast, host ⁠Will Francis⁠ talks to serial entrepreneur and digital marketing advisor ⁠Maeve Kneafsey⁠ about crafting a strategic marketing plan for new businesses. They dive deep on going to market strategies, conducting audience research through personas, mapping the customer journey, and testing tactics before scaling.

Maeve also shares tips for getting buy-in from stakeholders and the key skills marketers need to build and implement an effective strategy.

Follow Maeve at https://www.linkedin.com/in/maevekneafsey/
Follow Will at https://willfrancis.com/

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https://digitalmarketinginstitute.com/resources

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The global standard in digital marketing certification!

The Digital Marketing Institute delivers unparalleled learning experiences. Gain an internationally recognized digital marketing certification. Develop your digital skills and advance your marketing career.

Learn world-class knowledge. Develop skills in key marketing disciplines. From PPC to SEO, Analytics, Social Media, and more.

Join our global members and get the skills that employers want and make your impact.

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DMI is the proven global standard for digital marketing certification. We operate in 100+ countries and work with the global marketing teams of blue-chip brands and with the world’s leading education brands.

Our programs are developed with our council of leading global marketers, so they are built and validated by industry, for the industry.

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