PostedonTuesday, October 29, 2024
In their latest work for Apple TV+, ECD Mason Nicoll and Digital Kitchen capture themes of grief, loss, and ties to the past in this amorphous and unsettling title sequence for the psychological thriller Before starring Billy Crystal.
Mason Nicoll: “Our vision for the title sequence was to evoke the ethereal and disorienting nature of the show’s themes, blending together and moving in reverse.
“Creatively, our challenge was to set the tone and atmosphere for the mysterious elements layered within the show, while alluding to the converging worlds of the two leads. The show has such a compelling visual palette that we leaned into the idea of a dreamscape where time has no direction. A journey that takes us through memories of past lives connecting the characters.
“The show has such a compelling visual palette that we leaned into the idea of a dreamscape where time has no direction.”
“To fulfil this, it was …