Digital Advertising Business Poised for Growth in 2025: LUMAs Terry Kawaja Beet.TV [Video]

SANTA MONICA, Calif. – The digital advertising industry is poised for a strong 2025 as multiple economic indicators point toward growth, said Terry Kawaja, founder and chief executive of investment bank LUMA Partners.

“2025 is going to be an excellent year for digital advertising,” he said in this interview with Beet.TV contributor Rob Williams at the Beet Retreat Santa Monica. “And I’ve really come to this conclusion from a variety of angles.”

The U.S. economy started 2024 facing a cloud of uncertainties — including concerns about a recession as the jobs market softened and inflation hovered above the Federal Reserve’s annual target of 2% — but many of these concerns have been resolved, Kawaja said.

Within the digital advertising industry, there are even more positive developments that bode well for an upbeat 2025, he said.

“I call it ‘industry cleanup’, where the over-fragmentation of the ecosystem, which has produced some sort of negative …