The Implications of AI in Digital Marketing
The Implications of AI in Digital Marketing
5 Steps to Creating Successful Ads

Digging into intelligent cybersecurity with Google’s Kerry Matre [Video]

Categories
Event Marketing and Sponsorships

Cybersecurity incidents are inevitable, but the way organizations prepare for and respond to these events can make all the difference. This notion underpins the content of The Defender’s Advantage” book, a collaborative effort among 40 contributors that advocates intelligent cybersecurity, with in-depth analyses of key strategies and lessons learned from countless security breaches.

“What we see is organizations that are just doing things, they’ve set up a SIEM, they maybe have some EDR solutions, and that’s all they’re doing,” said Kerry Matre (pictured), head of security services and solutions marketing at Google LLC, and co-author of the book. “They’re not intelligence-led; they don’t know who’s even targeting them. You’re not going to be able to fight unless you have the intelligence to drive it.”

Matre spoke with theCUBE Research’s John Furrier and Savannah Peterson at mWISE 2024, during an exclusive broadcast on theCUBE, SiliconANGLE Media’s livestreaming studio. They discussed how companies that prioritize intelligent cybersecurity, …

How to Reach your Market in a World Ruled by Generative AI
How to Reach your Market in a World Ruled by Generative AI
12 Steps to Create Videos