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Diet Coke fans are ‘obsessed’ with major change to iconic cans [Video]

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Global Marketing Strategies

For Diet Coke girlies, those red and silver cans are pretty iconic.

Over the years, we’ve seen Whitney Houston, Matt Damon and Kate Moss all taking a sip, and Jamie Dornan was recently announced as the new face of the brand.

But now, the cans are getting a makeover, as they’ve gone pink, for Asda’s Tickled Pink Campaign, in aid of Breast Cancer Awareness Month. 

The Insta-worthy rosy cans have been a hit, with shoppers running to Asda to get their hands on the limited edition packaging.

One customer shared a video of herself buying a multipack on her TikTok account, @milliegrims. She told her followers: ‘Oh my god, girls, run to Asda.

‘Obsessed – and for such an amazing cause.’

Millie’s video quickly went viral, garnering 2million views and a wave of excited comments. One user, @fl0o_13, wrote: ‘I’m a Pepsi girl, but this is too cute.’ 

Another commenter, @taneka.x, wrote: ‘I need this in my life,’ while ‘Ashe’, wrote: …

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