DiDi takes inspiration from Gladiator II with chariot [Video]

DiDi has teamed up with independent creative and PR agency Sunday Gravy to unveil its new campaign aligned with the release of Gladiator II.

In its first work for DiDi, Sunday Gravy created a fast turnaround job to link DiDi with the release of the Gladiator II movie.

The throwaway comment of: “It would be pretty dumb to turn a Camry into a chariot” during a brainstorm inspired the team who bought a Camry online and turned into a chariot.

The campaign film, produced in-house by Sunday Gravy, is a stepping stone in tone towards DiDi’s new brand platform that will be released early next year.

DiDi Australia’s head of brand marketing, Tim Farmer, said: “To celebrate the release of Gladiator II, we wanted to blend our two worlds in a manner that would be creative and light-hearted. So what better way to kick off our work with …