Diddy‘s streams have increased significantly amid news of the embattled mogul’s sex trafficking and racketeering arrest.
According to a report from CBS News on Monday (September 23), industry data and analytics company Luminate confirmed an 18.3% increase in on-demand streams during the week of his arrest compared to the prior week.
This tends to happen when a music maker is dominating the headlines, even if it’s for a negative reason like Diddy or, previously, R. Kelly. Following the premiere of the Lifetime docuseries Surviving R. Kelly in 2019, the singer’s streaming numbers on Spotify increased by 16%.
As for Diddy, an old interview where he details his “kinky” parties has resurfaced following his arrest.
Over the weekend, a video went viral of the Bad Boy boss’ appearance on Late Night with Conan O’Brien in 2002 where he explains how he plans his legendary parties and ensures sexual tension runs high.
“This is what you need to …