Diddy is seeing one benefit after being arrested by federal authorities – his music streaming numbers have risen significantly afterward.
In the wake of Diddy being taken into custody last week by federal authorities after the unsealing of an indictment against him, the controversy has produced a silver lining thanks to his extensive music catalog. According to data provided by the data and analytics company Luminate, Diddy’s music on streaming platforms saw an increase of 18.3% during the week of his arrest compared to the prior week.
The information pertains to the embattled music mogul’s catalog – which includes the various monikers he’s used in the past including Diddy, Puff Daddy, and P. Diddy. According to George Howard, a professor of music business management at Berklee College of Music, the increase isn’t surprising as some will use music streams as a way to investigate someone further. “Music just becomes another piece of information as …