Dicks Sporting Goods partners with Xavier Worthy on a holiday shopping sprint [Video]

Dive Brief:

• Dick’s Sporting Goods unveiled the second installment of its “Holiday Shopping Sprint” campaign featuring NFL player Xavier Worthy, the sporting goods retailer announced Thursday. 
• This year’s campaign features the Kansas City wide receiver speedily shopping for last-minute gifts for the winners of the Dick’s Holiday Shopping Sprint. The company launched the first iteration of this campaign last year starring WNBA player Kelsey Plum.
• As part of the campaign the retailer highlighted its same-day delivery, ship-to-home, in-store pick-up and select free shipping.

Dive Insight:

Dick’s Sporting Goods is once again tapping into its athlete connections to reach holiday shoppers. Last month, the retailer put its spin on classic holiday movies with the help of current and former NFL players J.J. Watt, Derek Watt and T.J. Watt. The retailer also recently teamed up with gymnast Simone Biles, NFL player …