Created by Anomaly NY, ‘Take a Minute. Make a Plan.’ emphasizes that while touchdowns excite, getting home safely is the true victory.
It’s National Impaired Driving Prevention Month, and Diageo is raising the bar on responsible drinking with its latest campaign, ‘Take a Minute. Make a Plan.’
This ambitious initiative – crafted in partnership with Mothers Against Drunk Driving (MADD), the NFL and Uber – aims to inspire fans to prioritize planning a safe ride, especially during high-energy football celebrations.
Diageo’s strategy taps into the cultural significance of football rituals. Whether it’s painting one’s face in team colors, debating which jersey to wear or curating the perfect tailgate playlist, football fans devote an average of 690 minutes per week to the sport, as reported by the brand. The campaign’s core message? Spend just one of those minutes planning not to drive impaired.
“In sports, a one-minute timeout to talk strategy …