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Devastating LA fires expected to push up insurance premiums [Video]

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Global Marketing Strategies
The remains of townhomes destroyed by the Eaton Fire lie behind an advertising sign in Altadena, California.Photo: Frederic J. Brown / AFPSource: AFP

The fires ravaging upmarket Los Angeles districts Pacific Palisades and Malibu will be the most expensive ever to hit California, according to experts, who expect premiums to rise in a region already abandoned by many insurers.

Analysts at JPMorgan estimated that the total cost of damage and insured damage had doubled in less than 24 hours to $50 billion and $20 billion respectively. And the flames were still advancing on several fronts Friday.

These record levels already far outstrip the 2017 Tubbs fire and the 2018 Camp fire, whose estimates of insured damage have climbed, according to sources, to as much as $16 billion.

The value of the houses makes all the difference: At this stage, more than 10,000 buildings have been destroyed this week, the …

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