As someone who’s been on the front lines of marketing for years, I’ve had the privilege of meeting some of the top creators and innovators in the space. One of those creators is Derral Eves, a true powerhouse in the world of YouTube and online video. We’ve known each other for years, speaking at the same events, including his own VidSummit, which has grown to become the premier event for video creators.
Recently, we met up at VidSummit, and Derral dropped some serious wisdom on why creators absolutely cannot ignore email marketing. He’s worked with some of the biggest names out there, including MrBeast, helping to grow channels to reach millions. In our chat, he made one thing clear: If you’re not building your email list, you’re missing out on a huge opportunity.
Let’s face it—being a creator today is a business. Whether you’re producing content on YouTube, Instagram, TikTok, or any other platform, your …