‘Demure,’ TikTok’s latest trend, has social media users hooked on living with modesty [Video]

The new trend of being “demure” is taking over TikTok, and the lifestyle craze has people being more mindful about the way they present themselves.

Based on what some content creators are saying, living a demure lifestyle means living modestly. The word has gone viral, as more than 122,000 videos on TikTok include the hashtag #demure. 

Jools Lebron is a TikTok creator based in Chicago, Illinois, whose explanation video has garnered over 23 million views. In the footage, Lebron attempts to give examples of what it means to “act demure.”

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“You see how I did my makeup for work? Very demure, very mindful,” Lebron said. 

She continued, “I don’t look like a clown when I go to work. I don’t do too much. I’m very mindful while I’m at work.”

The term “demure” means “reserved” and “modest,” according to Merriam-Webster.

TikTok usersweighed in on the viral personality trend — with many saying they …