As social media feeds have become key battlegrounds in the race for the White House, Democrats are deploying a fleet of influencers to try to win over voters online.
Awa Sanneh made a name for herself dispensing beauty tips on TikTok. When the 23-year-old posted a video of her White House bathroom break, her half-million followers took notice.
“I was just shocked. I was like, did you guys see that marble?” Sanneh told CBS News.
Sanneh was one of a few dozen social media influencers who were invited to the White House to watch the State of the Union address and meet President Biden.
“He said to us, like, the collective presence in this room has more viewership on Gen Z than all of traditional media combined,” she said.
She first heard from Democratic Super PACs, and then the Biden administration, after posting a video following the fall of Roe v. Wade that went viral.
“They started inviting me to their White House briefings …