Optus has launched a new initiative, letting Aussies try its mobile network for free for seven days, and has enlisted the help of Aussie singers Delta Goodrem and Jason Donovan to spread the word in a new campaign from Emotive.
In a bid to show the telco’s confidence in its mobile network, the initiative is the first of its kind in Australia, where non-Optus customers can try before they buy, with no commitments or payment details required.
“We’re inviting Australia to experience our award-winning network free for 7-days. No commitment, no credit card, no catch. That’s how confident we are in our network coverage and speed,” said Cam Luby, head of consumer marketing at Optus.
“This campaign marks a change in our stance in the market, and it will be the first of many to come. Optus is on …