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Strategic Partnerships and Alliances

Deion Sanders signature sunglasses collection makes staggering amount in just year since collab with Colorado coach [Video]

NFL legend Deion Sanders’ impact on an up-and-coming sunglasses brand has been profound.

Colorado Buffaloes head coach Sanders‘ range of glasses with Blenders was announced in September 2023.

Colorado Buffaloes head coach Deion Sanders turned up at their recent win against North Dakota State on August 29 wearing his Blenders sunglassesCredit: Getty
Sanders’ Blenders range currently retail for $89 a pairCredit: Blenders Eyewear

Bringing Sanders on board has turned out to be a masterstroke by Blenders.

“Just from last year, we’ve sold over 200,000 Deion Sanders pairs,” the company’s founder and CEO, Chase Fisher, told Front Office Sports.

“It’s been a remarkable partnership.”

All in all the partnership has reportedly earned Blenders around $13.4 million.

Since the partnership was announced, Sanders has rarely been seen without a pair on, wearing them regularly while at games, press conferences, or out and about.

But one event that had an undeniable impact on sales …

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