NFL legend Deion Sanders’ impact on an up-and-coming sunglasses brand has been profound.
Colorado Buffaloes head coach Sanders‘ range of glasses with Blenders was announced in September 2023.
Bringing Sanders on board has turned out to be a masterstroke by Blenders.
“Just from last year, we’ve sold over 200,000 Deion Sanders pairs,” the company’s founder and CEO, Chase Fisher, told Front Office Sports.
“It’s been a remarkable partnership.”
All in all the partnership has reportedly earned Blenders around $13.4 million.
Since the partnership was announced, Sanders has rarely been seen without a pair on, wearing them regularly while at games, press conferences, or out and about.
But one event that had an undeniable impact on sales …