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Deanna Strable named new Principal CEO, president [Video]

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Global Marketing Strategies

Principal employs more than 6,000 people in the Des Moines metro area.

DES MOINES, Iowa — One of Des Moines’ biggest employers will soon have a new leader. 

“Deanna has been a trusted partner and a co-architect in the company’s growth strategy,” Houston said in a press release. “I have the utmost confidence in her leadership and business acumen and look forward to working with her to ensure a smooth transition.”

The promotion comes just months after Strable was appointed president and COO in August 2024. Throughout her 35 years at Principal, Strable has served in multiple roles, including CFO from 2017 to 2024.

“Deanna brings strategic vision, strong leadership experience, and a deep understanding of the company’s interconnected business units and great culture,” said Scott M. Mills, lead independent director of the Principal Board of Directors. 

Strable’s role will take effect on Jan. 7, 2025. Houston, who has served …

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