Dealerships can boost sales by tracking these website metrics
, /PRNewswire/ — Understanding website performance is critical for dealerships. Key metrics like page traffic, bounce rate, time on page, conversion rate, mobile vs. desktop traffic, click-through rate and exit pages provide valuable insights into customer behavior. Tracking these metrics effectively can lead to more informed decisions and, ultimately, higher sales. DealerFire, a leader in automotive digital marketing solutions, offers the tools and expertise to help dealerships make the most of these data points.
Page traffic is one of the most straightforward but essential metrics. This metric measures how many visitors arrive on specific pages, giving dealerships a clear picture of which models or services attract the most interest. High traffic to inventory pages could indicate strong demand for certain vehicles, while lower traffic might suggest areas that need promotional efforts. DealerFire’s SEO experts help dealerships fine-tune their strategies to draw more potential buyers to their sites.
Bounce ratereveals the percentage of visitors …