Melbourne, VIC, Australia, 25 November 2024 | Tennis Australia
For the first time in 126 years, an Aussie tennis star is hitting the iconic Weet-Bix™ box, joining a legendary line-up of sporting greats who’ve graced breakfast tables across Australia.
This summer, Australia’s No.1 tennis player, Alex de Minaur, teams up with the AO Holiday Program presented by Weet-Bix™ to bring kids a once-in-a-lifetime opportunity to step onto the court with a pro and ignite their passion for tennis.
“I fell in love with tennis when I was a kid, and this partnership with the AO Holiday Program and Weet-Bix aims to inspire the next generation to love it just as much,” said De Minaur.
“I’m truly honoured to be the first Australian tennis player chosen to be a Weet-Bix on-box ambassador. Mentorship is super important, and I’ve been fortunate to have learnt so much from my mentors over the years. I want to pass on the knowledge I’ve gathered …