SINGAPORE — Creative agency DDB Group Singapore (DDB) has partnered with Senoko Energy for an innovative and unique initiative, the first National Singlet Month.
The movement, which supports Senoko Energy’s ongoing mission to provide sustainable energy solutions that put Singapore’s Net Zero goals within reach, celebrates the little actions in daily life, like wearing singlets, that can create ripples of positive change in energy conservation.
Amid rising global temperatures, Singaporeans contend with record-breaking heat and humidity from June to August. During these hotter months, air-conditioning units work overtime, accounting for 24% of an average household’s electricity consumption.
National Singlet Month showcases Singapore’s quintessential wardrobe staple to highlight seemingly small daily habits that reduce energy consumption and inspire Singaporeans to contribute to a greener future. The month-long ‘Singlet Wearers’ activation marks the first phase of Senoko’s wider “Thank You” campaign, which spotlights energy savers to support environmental sustainability. DDB kicked off the campaign on July 16 with a social media contest and …