CANNES, FRANCE — On the third day of the Cannes Lions International Festival of Creativity, the Creative B2B, Creative Data, Direct, Media, PR, and Social and Influencer Lions winners were unveiled.
Simon Cook, CEO of LIONS, said, “It’s inspiring to see the breadth of winners emerging and particularly first-time winners. We saw Iceland win their first Lion last night, and tonight, Kazakhstan is taking home their first-ever Lion, having won Gold in the Social & Influencer Lions. Congratulations to all of our Lion winners, as well as those shortlisted, who are driving progress for people, businesses, and society across the world.”
In the Creative B2B Lions, celebrating game-changing creative work in the B2B space, 371 entries were received, and 13 Lions were awarded: six Gold, four Silver, two Bronze, and the Grand Prix that went to “Meet Marina Prieto” for JCDecaux by David, Madrid. To promote the effectiveness of the outdoor advertising brand’s media spaces to C-Suite marketers in Spain, the company flooded …