How Desire Paths can Transform your Branding and Public Relations
How Desire Paths can Transform your Branding and Public Relations
12 Steps to Create Videos

David Lynchs hauntingly beautiful commercials [Video]

Categories
Global Marketing Strategies

Creatives reflect on the maverick filmmaker’s profound impact on advertising following his death and we look back at the surreal and boundary-pushing commercials he directed.

David Lynch, the singular auteur and creative visionary, has died at age 78.

While Lynch is best remembered for surreal cinematic masterpieces such as Blue Velvet (1986), Mulholland Drive (2001) and Twin Peaks (1990–2017), his influence extends far beyond the silver screen.

Between 1988 and 2014, he directed 29 commercials, each imbued with the same atmospheric, bizarre and offbeat sensibilities that defined his films. Whether crafting dreamlike campaigns for Calvin Klein or PlayStation, Lynch challenged the conventions of advertising and elevated it to a form of fine art.

Tributes from creatives across industries reflect the breadth of his impact. In a blog post published on Thursday, renowned film critic Roger Ebert describes Lynch as “one of those creative voices who found his own octave, doing …

3 Steps to Building a Targeted Audience
3 Steps to Building a Targeted Audience
5 Steps to Creating Successful Ads