PostedonSunday, August 4, 2024
Mill+ director David Lawson gives Stash fans exclusive insights into the creative and technical challenges of his latest 3D game trailer and considers how the genre has evolved over the last five years.Stash: “This project will be the fourth of your game trailers Stash has covered going back to 2019. How have the briefs for the gaming genre and your own goals for the films changed over that time?
David Lawson: “That’s a great question. I am seeing a bigger variation in briefs for game trailers than we did in 2019. Slower paced, dramatic trailers that build to epic visuals contrasting with briefs for fast cutting, high intensity action films that pack in content.
“It’s also great to see there is now an understanding that stories formed from a traditional narrative structure are also possible in short run times and can hit the heart. It’s a challenging format, every …