Data Sources Fuel Commerce Medias Results for Marketers: Criteos Todd Parsons Beet.TV [Video]

CANNES – Retailers that sell advertising have emerged as one of the fastest-growing segments of the media marketplace. The enthusiasm for these retail media networks, and commerce media at large, was evident at the Cannes Lions International Festival of Creativity.

“For the first time, we’re able to stitch together the customer journey, or the consumer journey, from the time that brands are discovered and considered all the way down to the point of purchase and measure it,” Todd Parsons, chief product officer at Criteo, said in this interview with Jon Watts, managing director of the Coalition for Innovative Media Measurement. “It’s a very exciting progression in the media space for that reason.”

Criteo is working with retailers to maximize the value of their advertising inventories, building on its experience in digital marketing and with harnessing different kinds of data.

“We have constantly been looking at product data, not just product catalogs of …