Data replication: Fivetran’s strategy for market differentiation [Video]

Data pipelines are the lifeblood of enterprise operations, driving everything from business intelligence and analytics to artificial intelligence. By undertaking enterprise data movement operations, Fivetran Inc. aims to simplify data replication, AI workflows and cloud migrations.

By simplifying the complexities of enterprise data movement, Fivetran empowers businesses to harness the full potential of their data with ease and efficiency, according to George Fraser (pictured), chief executive officer of Fivetran.

“Fivetran gets all of the data from all of your company’s business systems, be they databases like Oracle or tools like Workday, Salesforce or ServiceNow,” he said. “We get the data from all those systems, and we replicate it and keep it up to date in your data platform of choice, for example, Databricks.”

Fraser spoke with theCUBE Research’s Savannah Peterson at the Data + AI Summit, during an exclusive broadcast on theCUBE, SiliconANGLE Media’s livestreamingstudio. They discussed Fivetran’s approach to differentiating itself in a saturated landscape with …