3 Steps to Building a Targeted Audience
3 Steps to Building a Targeted Audience
12 Steps to Create Videos

Data Quality Critical To AI-Driven Advertising Results: Molocos Simon Beet.TV [Video]

Categories
Global Marketing Strategies

MARCO ISLAND, FL — In the AI age, the adage “Garbage In, Garbage Out” may never have been more true. Given that machine learning and large language models rely on training data sets, the provenance of those inputs is critical.

Those in advertising hoping to harness the technology should take note.

In this video interview with Beet.TV at the IAB’s Annual Leadership Meeting, David Simon, GM, Growth Initiatives, Moloco, says data quality is critical.

“There’s so much noise about AI and machine learning,” Simon explains. The conversation around these technologies has been more about their presence rather than their impact, he says. “If you really want to think about the value that AI brings, you have to recreate how you use it and how we think about media buying,” Simon asserts.

“AI thrives on good data,” Simon continues, emphasizing the type of data that truly matters—signals that indicate success. For …

The Implications of AI in Digital Marketing
The Implications of AI in Digital Marketing
5 Steps to Creating Successful Ads