CANNES — Retail media networks are evolving into broader commerce media strategies, but the industry is still grappling with how to maximize value. Daniella Hawkins discussed challenges around data collaboration, measurement standards, and budget allocation across networks. While clean room technology enables privacy-compliant data sharing, companies need to focus on finding the right partners and use cases. Looking ahead, she says multi-party collaboration and AI could unlock new opportunities, but legal and privacy hurdles remain.
Panel: Data Collaboration Will Drive True Scale & Innovation for Retail Media
- Daniella Harkins, SVP, Product GTM, LiveRamp
- Moderator: Mike Bregman, Chief Activation Officer, Havas
Global Leadership Summit: Retail & Commerce Media – June 17, 2024
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