José Carlos Bermejo, the Spanish airline’s director of data and analytics, knows data enables business success. But only the right application of the right technology can maximize the benefits of this most critical asset.
Credit: José Carlos Bermejo
Gen AI has become a priority tool across all industries for all types of companies, where up to 40% have a budget or related gen AI initiatives, and 30% believe this technology is disruptive to the business, according to recent data from IDC. But it’s still early days since ChatGPT burst on the scene in 2022. So large corporations are still being put to the test with their implementing processes.
Case in point is Spanish airline Air Europa, even though their longstanding approach to data has given them a jump on applying the technology. Its director of data and analytics, José Carlos Bermejo, explains that a large part of gen AI’s initial benefits is due to …