Data and Analytics in Golf and other Sports [Video]

Introducer: Scott Shapiro ’99, Executive in Residence, Columbia Business School
Mark Broadie, Carson Family Professor of Business, Decision, Risk, and Operations Division and Academic Advisory Board Member, Program for Financial Studies
Since the publication of the book Moneyball, analytics has played an increasingly important role in many sports. In this talk, Professor Broadie will describe the use of data and analytics in golf (Is ‘Drive for show putt for dough’ really true?) and their influence on players, media coverage and bettors. Professor Broadie will show how ideas from golf analytics are applicable in other sports and in business.