Dashlane Urges Consumers to Keep Drama at Bay as it Makes a Turn to B2B Advertising Marketing Communication News [Video]

Dashlane, a leader in the world of credential security, is urging cybersecurity professionals and CISO’s to leave drama out of IT and keep it where it belongs — slaying dark sorcerers beyond the realm.

As the enterprise credential manager of choice, Dashlane empowers IT administrators with innovative + secure tools, enabling employees to keep their company safe. While historically utilizing a B2C approach, Dashlane recently shifted to a more focused B2B strategy, targeting IT professionals and CISO’s directly.

In a humorous new campaign, created by advertising agency partner, Colossus, Dashlane is offered up as the solution to keep the office drama-free. Why? Because in the world of cybersecurity, if drama is unfolding, something very, VERY bad is happening. Instead, thanks to the security of Dashlane, drama can be left where it belongs— in the highly emotional world of D&D-like role playing games.

The approach isn’t the “typical”, highly-functional, purely transactional B2B method so often used in the …