UFC CEO Dana White wants to be recognized for his films, worlds, and acts at The Sphere.
The Las Vegas venue will host the UFC 306 pay-per-view (PPV) event this Sat. night (Sept. 14, 2024), topped by the bantamweight title fight pitting champion Sean O’Malley against top contender Merab Dvalishvili. But with a production price tag of nearly $20 million, the promotion will need a big night at the box office to break even.
Which could prove challenging after slashing ticket prices.
“You know me, I love to break records,” White told reporters at this week’s “Contender Series” press gathering (video here). “This is going to be the biggest gate we’ve ever done in the history of the company, and the most pre-buys on PPV ever, too. People have been buying the event the week before the week before the event. My goal with this thing is to be nominated for an Oscar, an Emmy, and a Grammy. So yes, there will …