The reunion of Dale Earnhardt Jr. and Budweiser, one of the most iconic partnerships in NASCAR history, has reignited fan interest and sparked a surge in merchandise sales according to Sports Business Journal.
Announced by Anheuser-Busch, Budweiser will sponsor Dale Earnhardt Jr. in a select series of grassroots late-model stock car races over the next year, bringing back a celebrated alliance that first began during Earnhardt Jr.’s NASCAR career from 1999 to 2007.
Within a short time of the partnership’s announcement, JR Motorsports saw merchandise sales skyrocket, reportedly generating mid-six figures in revenue. Such a remarkable sales boost proves the crazy appeal of this legendary pairing in both motorsports and popular culture.
Since its introduction in 1876, Budweiser has become synonymous with American motorsports, sponsoring several racing legends over the years. The company’s ties with Earnhardt Jr., once the driver of the Budweiser No. 8 Chevrolet, was one of the most memorable match ups in NASCAR’s commercial history. Now, …