In this video, Impression’s Technology Director, Aaron Dicks, explains what a Customer Data Platform (CDP) is and what data feeds into this platform which you can utilise for reporting, customer nurturing, segmenting, and more.
Mike Weir: So, lots of our clients and customers are starting to talk about CDPs. I was wondering if you could sort of help explain why they’re becoming so popular for different companies?
Aaron Dicks:Yeah, definitely. Well, a CDP or a Customer Data Platform is really the all-in-one database essentially where all of your customer information can get stored. So it’s a central place where you can connect your web traffic information, you can connect your Order Management System if you’re E-Commerce, Physical Retail Point of Sale, your Support System if you do aftersales care, and all sorts of other connections. Obviously, you can upload customer data into it as well. And the idea is that it gives you …