Customer centricity: How Mashreq Bank is placing its customers at the forefront of its operations [Video]

Mohamed Salah Abdel Hamid Abdel Razek, Senior Executive Vice President and Group Head of Tech, Transformation & Information, Mashreq explains how the bank is integrating advanced technologies and expanding its digital footprint. The company aims to provide customers with a banking journey that is not just efficient and secure, but also innovative, engaging, and memorable.

Credit: Mashreq Bank

Q. Could you share some facts and figures about Mashreq’s digital transformation process over recent years? How did these changes help improve your business performance last year?

A. Mashreq’s digital transformation in recent years has been both profound and customer-centric. Our primary goal has always been to innovate in ways that directly benefit our clients, ensuring that our products and processes, particularly in technology, are tailored to meet their evolving needs and daily demands. This approach has significantly enhanced the customer banking experience.

In our journey of digital transformation, we have embraced advanced technologies to …