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Cuffing season: what is it and how do you navigate it while single? [Video]

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Marketing Technology

It’s officially that time of year when watching The Holiday on a Sunday huddled under a blanket on the sofa is not only acceptable but compulsory. There’s a chill in the air, which means one thing: cuffing season is here. Your Instagram feed will soon be awash with couples cosying up at festive markets, and festive soirées together, it can feel like everyone apart from you has done the unthinkable and found someone to love. 

What is cuffing season?

So, what exactly is cuffing season? And is it a real thing, or merely a marketing slogan designed to get singletons swiping while they lie under a blanket watching Gilmore Girls for the 10th time? If you, like me, reside in the camp of single, flirty and (mostly) thriving, you may find this time of year either overwhelming or mentally strenuous. Cuffing season typically starts in mid-October and ends after Valentine’s Day, with the term originally coined in 2011when it began appearing …

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