Crumbl Cookies Responds After Unauthorized Pop Up in Australia [Video]

A Crumbl Cookies-themed event unaffiliated with the actual brand is making waves in Australia. 

At a pop-up in North Bondi, Australia, Crumbl Cookies were being sold for $17.50. The treats are normally priced at $5 per cookie in the U.S. 

The event organizers assured fans in their Crumble Sydney TikTok bio that they are “not endorsed by Crumbl, just fans importing.” But the event still drew a massive crowd. Videos on TikTok showed long lines and customers complaining about the quality of the cookies.

Following the backlash, the Crumbl Sydney TikTok issued a statement explaining that the cookies weren’t fresh since they had to be transported from the U.S. The organizers revealed that they spent $4k on flights and luggage, $6k on cookies and packaging, $2k in duties, taxes and custom brokering and $1k in staffing. They purchased 840 cookies from the U.S. and brought them to Australia, according to 7News.

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