The founder of a cult American cookie brand says the Australians who caused social media outrage by selling week-old biscuits to Bondi influencers for $17.50 a pop were just fans who made a mistake, as he shoots down possible legal consequences.
Hundreds of fans of Crumbl Cookies – a viral bakery with 1000 locations in the US and Canada – lined up for what they thought was an official pop-up in North Bondi last month, only to find the cookies were a week old, stale, and imported from a bakery in Hawaii by two Australians with no connection to the brand.
Crumbl CEO Jason McGowan.Credit: Dominic Lorrimer
Social media was flooded with negative reviews from angry customers, who had no idea they were being duped. The “Crumbl fans” used the TikTok account @CrumblSydney and pinched promotional videos from real accounts, making …