Crumbl Cookies CEO reveals Australia expansion plans [Video]

The founder of a cult American cookie brand says the Australians who caused social media outrage by selling week-old biscuits to Bondi influencers for $17.50 a pop were just fans who made a mistake, as he shoots down possible legal consequences.

Hundreds of fans of Crumbl Cookies – a viral bakery with 1000 locations in the US and Canada – lined up for what they thought was an official pop-up in North Bondi last month, only to find the cookies were a week old, stale, and imported from a bakery in Hawaii by two Australians with no connection to the brand.

Social media was flooded with negative reviews from angry customers, who had no idea they were being duped. The “Crumbl fans” used the TikTok account @CrumblSydney and pinched promotional videos from real accounts, making …