CrowdStrike marketing: Uniting teams in cybersecurity strategy [Video]

CrowdStrike Inc. is at the forefront of cybersecurity, where the fight against ever-evolving threats feels like a relentless battle against an unseen adversary. This ongoing struggle is ingrained in the company’s DNA, with CrowdStrike marketing emphasizing a unified mission to safeguard enterprise systems and stay ahead of sophisticated attackers, according to Jennifer Johnson (pictured), chief marketing officer of CrowdStrike.

“We talk a lot about our mission of stopping breaches, and we have this ethos: one team, one fight,” Johnson said. “We talk about it a lot because I think a lot of companies have taglines, they have statements and some people write it, but it’s not internalized. But we really live it. We’re very mission-driven and we very much are about one team, and we’re all in this fight of stopping breaches together.”

Johnson spoke with theCUBE Research’s Dave Vellante and Rebecca Knight at Fal.Con, during an exclusive broadcast on theCUBE, SiliconANGLE Media’s livestreaming studio. They discussed key elements of the …