CRISTIANO RONALDO has risked a Euros BAN after being accused of “ambush marketing” following the release of his heart rate data.
The Portuguese legend, 39, has endured a poor tournament so far, failing to score in each of his country’s four games.
He missed a penalty and was reduced to tears in the last 16 as Roberto Martinez’s men scraped through against Slovenia on spot kicks following a goalless 120 minutes.
But things could yet get worse for the Real Madrid and Manchester United legend.
This relates to Ronaldo‘s partnership with fitness company WHOOP – who published his heart rate data from the Slovenia game on Tuesday.
In response, former head of global sponsorships at Visa and Coca Cola, Ricardo Fort, has claimed this is an example of ambush marketing.
This is when a company looks to associate their product or services with an event that already has official sponsors.
Previously, ex-Arsenal striker Nicklas Bendtner broke …