Cricket Australia Unveils You Need To See It Campaign, Celebrating The Thrills Of International Cricket This Summer [Video]

Cricket Australia, in collaboration with independent creative agency Special, has launched a captivating new brand platform, ‘You Need To See It,’ aimed at celebrating the excitement and cultural significance of international cricket. This platform sets the tone for the upcoming summer season, inviting both cricket enthusiasts and new fans to experience the game’s strategic depth, cultural resonance, and emotional intensity.

A New Perspective on Cricket’s Enduring Legacy

The ‘You Need To See It’ campaign captures the unique perspectives through which fans engage with the sport. Whether you view cricket as a game of almost 150 years of rivalries, a chance to witness record-breaking moments, or as a cultural tradition, the campaign emphasizes that every fan sees cricket through their own personal lens. Some may perceive it with a sense of superstition and camaraderie, while others may see it with fresh eyes, perhaps for the first time.

Cricket Australia’s Head of Brand & Marketing, Teresa Basile, shares her …