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Creepy AI tech tracks smiles and voice tone of supermarket staff to rate their attitude towards customers [Video]

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A MAJOR supermarket chain has rolled out a controversial new AI-powered “smile-rating AI system” for employees.

The Japanese chain, Aeon, adopted the system – dubbed “Mr Smile” – on July 1 in an effort to “standardise” their customers’ experiences.

An Aeon store near Kofukuji Matsubara shopping street in Yokohama, JapanCredit: Getty
Aeon said its goal was to “satisfy customers to the maximum”Credit: Getty

The retail technology has been implemented in 240 stores across Japan, according to the South China Morning Post.

It involves game-like elements so staff aim to improve their service attitude by upping their scores.

Aeon said its goal was to “satisfy customers to the maximum”.

Developed by Japanese firm InstaVR, Mr Smile assesses each employee based on more than 450 factors, including their greeting, facial expressions, voice volume and tone.

It’s thought to be the first company in the world to use AI to measure the attitudes of customer facing employees.

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