Creator Marketing for Highly Regulated Industries [Video]

Introduction 

Highly regulated industries such as alcohol, cannabis, financial services, gambling, and healthcare/pharmaceuticals can be fertile ground for creator marketing campaigns, but great care must be taken to ensure that those campaigns don’t run afoul of the relevant guidelines, laws, or regulations. 

“I often see regulated brands scared to try influencer marketing because the rules can feel complex, unclear, and, frankly, like a big headache,” Open Influence Associate Director, Strategic Accounts Erica Fernette said. “But the truth is that it’s possible and worth it. Influencer content is a great way to reach your audiences in a more personal, relatable way than many other marketing formats—something that isn’t always easy for regulated brands.” 

Three factors to examine before deciding to proceed down the influencer marketing path are the industry, the platform/platforms, and the context of the creative. 

On the industry side, regulations vary from country to country and, in cases like cannabis, …