The eye-catching campaign beckons bold creators as the ADC 104th Annual Awards opens its call for entries.
The ADC 104th Annual Awards, the world’s longest continuously running awards program celebrating design and craft excellence, has launched its call for entries alongside a striking new campaign, ‘Be Seen by the Best Eyes,’ by MullenLowe Design Studio.
Organized by The One Club for Creativity, the ADC Awards has recognized global achievements in advertising, design, photography, illustration, motion, gaming and more since its inception in 1920. This year’s ceremony will take place on May 14, 2025, at Gotham Hall in Manhattan during Creative Week where the best work will be honored with Gold, Silver and Bronze Cubes.
MullenLowe Design Studio, a newly formed group within MullenLowe US, crafted the campaign as an ode to the most daring creative work. “This campaign was a chance for us to craft a love letter to the …