Creating a Pharmacy Continuing Education Business [Video]

In this LMScast episode, Dustin Hartzler discusses creating a performance continuing education business. Dustin launched a firm focused on continuing education for functional medicine, which will be directed by Dustin’s wife, Melody.

In order to accommodate people with more demanding schedules, they first experimented with virtual live events such as symposia, which enabled pharmacists and other medical professionals to participate in real time. Later, they modified the content into on-demand courses.

Dustin highlights the value of community involvement in marketing in addition to the format of their classes. They also look at specialty marketing techniques like customized advertisements and professional LinkedIn communities.

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