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Strategic Partnerships and Alliances

Costco is selling tickets for Louisville football games (and other Power 4 schools) [Video]

The headline might suggest that I’m here to make fun of Louisville for having their football tickets sold at a bulk wholesaler, but that’s not entirely true! (Okay it’s a little bit true) While yes, it initially makes me laugh, I’m actually a fan of this idea as a way to provide reasonably priced tickets to fans.

Costco is executing a marketing plan with several Power 4 schools, not just in partnership with Louisville, where a pair of regular-season football tickets can be bought for the low. According to the company’s website, you can also purchase tickets for home games featuring Baylor, Minnesota, Indiana, South Carolina, Rutgers, Washington, Virginia, and more, along with a variety of G5 programs.

For the Louisville tickets specifically, a pair of lower-level endzone seats cost you just $69.99.These tickets are exclusively eligible for the Cardinals’ home games against Austin Peay, Jacksonville State, Georgia Tech, SMU, and Miami (FL). More …

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