Cost of Beauty Products and Upflation Strategies Used by Companies [Video]

Now, upflation is the new strategy used by companies looking to increase profits on everyday products.

Corporations like Procter & Gamble are finding creative ways to market new shampoo and deodorant items, often charging twice the original price, according to reporting by Bloomberg.

For example, P&G’s all-over body deodorant costs $14, double the price of standard deodorant. P&G’s Head & Shoulders Bare — an anti-dandruff shampoo with fewer ingredients — costs $12, roughly double the standard Head & Shoulders. And Gillette is marketing products like a “tricky areas” razor that costs $5 more than the standard Venus razor.

As companies reckon with declining sales in the $100 billion personal care and beauty industry, new marketing strategies — like emphasizing unique product uses — create new revenue opportunities.

But as companies roll out these newfangled and more expensive products to try to cultivate sales, it can feel like another instance of unappealingly …

Tags Advertising, Brand Management, Marketing Ideas, Strategies