Cos Mingides on making the business case for brand investment in B2B [Video]

Event Marketing and Sponsorships

Post author By Curator
Post date November 18, 2024

With this year’s B2B World Fest almost upon us, the steering committee member and co-founder and head of effectiveness at True tells us why this is the best time to be a B2B marketer – even though many brands are still underspending.

Cos Mingides will open The Drum’s biggest-ever B2B World Fest on Wednesday (20 November) when he takes to the stage at The Drum Labs in London and makes the case for why we’ve entered The Age of B2B Effectiveness.

His opening remarks will set the tone for an event, hosted for the first time in both London and Chicago, that aims to empower B2B marketers to seize the moment creatively and technologically and arm them with the tools to make the best possible case to their C-suites to invest in their brands. (Find out more about the speakers, agenda and how to attend.)

Having helped shape our agenda as a member of this …