Corporate Travel Industry Must Embrace Emerging Technology to Remain Competitive and Accelerate Growth According to New Research from GBTA and Cvent [Video]

Report outlines the importance of technology in the business travel industry as a disruptor and enabler with artificial intelligence and blockchain at the top of the emerging technology list

The time for technology to transform, disrupt and accelerate business travel growth is here – according to a new study, “The Future is Now: Technological Transformation in Corporate Travel,” published today by the Global Business Association (GBTA), and made possible by Cvent.

Based on a survey of business travel professionals in North America and Europe, the report reveals that while 88% of travel management company respondents, 74% of suppliers, and 59% of travel buyers generally feel their organization does a good job with technology, a significant opportunity exists in actively integrating advanced technologies, such as artificial intelligence (AI) and blockchain …